Privacy Policy

East River Foods Trading (UK) Ltd ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

• Name and contact information (email, phone, address)
• Business information (company name, position, industry)
• Communication preferences
• Inquiry and order details
• Payment and billing information

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser information
• Website usage patterns and preferences
• Device information and operating system
• Cookies and similar tracking technologies

How We Use Your Information

We use the collected information for the following purposes:

• Business Operations: Processing orders, managing customer relationships, and providing services
• Communication: Responding to inquiries, sending updates, and providing customer support
• Marketing: Sending relevant product information and industry updates (with your consent)
• Legal Compliance: Meeting regulatory requirements and legal obligations
• Website Improvement: Analysing usage patterns to enhance user experience

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist in:

• Payment processing and financial services
• Shipping and logistics coordination
• IT services and website maintenance
• Marketing and communication services

Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Prevent fraud or other illegal activities
• Enforce our terms and conditions

Business Transfers

In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of the business transaction.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against:

• Unauthorised access or disclosure
• Accidental loss or destruction
• Alteration or misuse
• Other forms of unlawful processing

Security measures include:

• Encrypted data transmission (SSL/TLS)
• Secure server infrastructure
• Access controls and authentication
• Regular security assessments

Your Rights and Choices

Under applicable data protection laws, you have the right to:

• Access: Request information about personal data we hold about you
• Rectification: Correct inaccurate or incomplete personal information
• Erasure: Request deletion of your personal data under certain circumstances
• Portability: Receive your personal data in a structured, machine-readable format
• Restriction: Limit how we process your personal data
• Objection: Object to processing of your personal data for certain purposes

To exercise these rights, please get in touch with us using the information provided below.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences and settings
• Analyse website traffic and usage patterns
• Provide personalised content and advertisements
• Improve website functionality and user experience

You can control cookie settings through your browser preferences. However, disabling cookies may affect website functionality.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Other legally recognised transfer mechanisms

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

• The nature of the information
• Business and legal requirements
• The purposes for which information was collected

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Other appropriate communication methods

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

East River Foods Trading (UK) Ltd

Data Protection Officer

📍 Address: Azure Close, Rugby, CV22 5BT, UK

For EU residents, you also have the right to lodge a complaint with your local data protection authority.